Google Ads
How to Set Up Google Ads for Small Business (Step by Step)
A step-by-step guide to setting up Google Ads for a small business: conversion tracking, campaign structure, keywords, negatives, location settings and a budge…
Digital Marketing Blog
Practical guides on Google Ads, Meta Ads, SEO, websites, reels, tracking and home-service marketing, from the Repvox Digital team.
SEO
Local SEO Checklist for Small Business (2026): 15 Fixes
A practical local SEO checklist for small business in 2026: Google Business Profile optimization, reviews, local pages, citations and tracking, plus how to ran…
Meta Ads
Meta Ads Creative Testing Framework for Small Budgets
A simple Meta ads creative testing framework for small budgets: what to test first, how to run a fair test, how to read results, and how to set a Facebook ads…
Contractor Marketing
Google Local Services Ads for HVAC: Cost, Setup and the Google Verified Badge
What HVAC Local Services Ads cost, how screening and the Google Verified badge work, and a practical setup checklist for small contractors.
Web Design
WordPress Speed and Core Web Vitals: What to Fix First
A prioritised list of WordPress speed fixes for better Core Web Vitals: images, plugins, fonts, caching, third-party scripts and hosting, with Google's thresho…
Social Media
Reels for Local Businesses: 12 Video Ideas That Do Not Need a Studio
Short-form video ideas for local and service businesses: behind the scenes, before and after, FAQs, team and process clips, plus how to plan hooks, captions an…
Contractor Marketing
Shared Leads vs Your Own Google Ads: Where a Plumber Should Spend $1,500 a Month
A plain comparison of shared-lead marketplaces, Local Services Ads and your own Google search ads for a plumber with a $1,500 monthly budget.
SEO
Technical SEO Audit Checklist: 20 Checks in Priority Order
A technical SEO audit checklist for small and mid-sized sites: indexing, crawling, canonicals, sitemaps, redirects, structured data, speed and JavaScript, with…
Analytics
GA4 and Conversion Tracking Setup: A Checklist for Small Businesses
How to set up GA4, Google Tag Manager and ad conversions so every lead is counted once: key events, form and call tracking, Consent Mode, deduplication and tes…