HVAC marketing that makes the phone ring in every season
Local Services Ads, search ads and Business Profile set up and fixed for heating and cooling companies. You own the accounts.
Free HVAC campaign audit
We check your ads, Business Profile and call tracking and send what we would fix.
- You own your accounts
- Month-to-month
- Every ad call tracked
- Calls and booked-jobs report
- Free audit, no obligation
Be there when homeowners search
Searches we build hvac campaigns around, with negatives against job seekers and DIY.
- ac repair near me
- furnace not working
- heat pump installation
- hvac company near me
- ac not cooling
- emergency heating repair
How we run hvac campaigns
Peak and shoulder seasons
Budgets that push in heat waves and cold snaps, plus tune-up offers.
Repair vs. replacement
Separate campaigns, so you see which one pays.
After-hours calls
24/7 teams get night ads; others pause, so you skip unanswered calls.
What hvac leads typically cost
| Trade | LSA cost per lead | LSA leads booked | Search ads cost per lead |
|---|---|---|---|
| HVAC | $51 | 44% | $128 |
National medians from third-party studies, not Repvox results. LSA = Google Local Services Ads (pay per lead). Costs vary widely by city and season.
Sources: SearchLight, Feb 2026, 888 contractors (LSA); LocaliQ, Apr 2024 to Mar 2025, 3,211 US campaigns (search).
What changes when it is set up right
- Ads show for "plumber jobs" and DIY searchesReal search terms reviewed weekly, negatives added
- Calls not tracked, or counted twiceEvery ad call tracked once, with a recording
- Missed calls go to voicemailMissed-call text-back within seconds
- Agency owns the ad accountYou own Google Ads, LSA and your Business Profile
- Monthly PDF of clicksOne-page report: calls, booked jobs, cost per call
- 12-month contractMonth-to-month, 30 days notice
Paid Ads plans from $750/month
Ad spend is separate and billed by Google, Meta or TikTok straight to your card.
Paid Ads
Starter
1 platform, ad spend about $1k to $3k a month
+ $300 one-time setup
- Tracking and Consent Mode setup
- 1 campaign set, 1 platform
- Weekly search-term and budget checks
- Plain-English monthly report
Paid Ads
Growth
2 platforms, ad spend about $3k to $10k a month
+ $500 one-time setup
- Everything in Starter
- 2 platforms, e.g. Google + Meta
- Monthly A/B ad tests
- Call tracking and retargeting
- 2 landing-page fixes a month
Paid Ads
Scale
3 platforms, ad spend $10k+ a month
or 12% of ad spend, whichever is higher
+ $900 one-time setup
- Everything in Growth
- 3 platforms incl. TikTok or YouTube
- 4 new ad creatives a month
- Weekly check-in call
- Quarterly conversion audit
- Month-to-month, 30 days notice
- Ad spend paid to platforms, no markup
- Accounts stay in your name
Proposed prices. The final scope and price are confirmed in writing after a free audit. See all pricing
HVAC marketing questions
Should HVAC companies run Local Services Ads or Google Ads?
Usually both. LSA charges per lead and shows at the top with the Google badge; search ads add control over services, towns and times.
How do you handle slow seasons?
We lower spend when demand drops and shift to maintenance plans, tune-ups and replacement financing offers.
Do you work with HVAC companies that also do plumbing or electrical?
Yes. We split campaigns by trade so you can see what each one costs and produces.
Do you guarantee leads or a number of calls?
No. Nobody can honestly guarantee calls. We commit to a clear audit, fixes to what holds campaigns back, accounts you own and a monthly report you can check.
Do I own the accounts?
Yes. Google Ads, Local Services Ads, Business Profile, call tracking and your website stay in your name. We use manager access. If you leave, you keep everything.
Is ad spend included in your fee?
No. Our fee (from $750/month) covers the work. Google bills ad spend directly to your card, so you always see what was spent.
Other trades we work with
See how many calls you are missing
Free 15-minute campaign audit, with a written fix list whether or not you hire us.