Roofing marketing built for longer sales cycles
Roof leads cost more and close slower. We set up search ads, LSA and Business Profile and track leads to signed jobs.
Free Roofing campaign audit
We check your ads, Business Profile and call tracking and send what we would fix.
- You own your accounts
- Month-to-month
- Every ad call tracked
- Calls and booked-jobs report
- Free audit, no obligation
Be there when homeowners search
Searches we build roofing campaigns around, with negatives against job seekers and DIY.
- roof repair near me
- roof replacement cost
- roofing company near me
- roof leak repair
- storm damage roof repair
How we run roofing campaigns
Repair vs. replacement
Leak repairs bring fast calls; replacements bring revenue.
Storm season
Budget plans for storm weeks, without misleading "insurance will pay" claims.
Lead to signed job
Tracking from first call to inspection to signed contract.
What changes when it is set up right
- Ads show for "plumber jobs" and DIY searchesReal search terms reviewed weekly, negatives added
- Calls not tracked, or counted twiceEvery ad call tracked once, with a recording
- Missed calls go to voicemailMissed-call text-back within seconds
- Agency owns the ad accountYou own Google Ads, LSA and your Business Profile
- Monthly PDF of clicksOne-page report: calls, booked jobs, cost per call
- 12-month contractMonth-to-month, 30 days notice
Paid Ads plans from $750/month
Ad spend is separate and billed by Google, Meta or TikTok straight to your card.
Paid Ads
Starter
1 platform, ad spend about $1k to $3k a month
+ $300 one-time setup
- Tracking and Consent Mode setup
- 1 campaign set, 1 platform
- Weekly search-term and budget checks
- Plain-English monthly report
Paid Ads
Growth
2 platforms, ad spend about $3k to $10k a month
+ $500 one-time setup
- Everything in Starter
- 2 platforms, e.g. Google + Meta
- Monthly A/B ad tests
- Call tracking and retargeting
- 2 landing-page fixes a month
Paid Ads
Scale
3 platforms, ad spend $10k+ a month
or 12% of ad spend, whichever is higher
+ $900 one-time setup
- Everything in Growth
- 3 platforms incl. TikTok or YouTube
- 4 new ad creatives a month
- Weekly check-in call
- Quarterly conversion audit
- Month-to-month, 30 days notice
- Ad spend paid to platforms, no markup
- Accounts stay in your name
Proposed prices. The final scope and price are confirmed in writing after a free audit. See all pricing
Roofing marketing questions
Why do roofing leads cost more?
Roofing is a planned, high-value purchase with a long sales cycle, so cost per lead is higher than for urgent trades. We track through to signed jobs.
Do you run storm-chasing campaigns?
We can raise budgets in your own service area after storms. We do not run misleading insurance-claim ads.
Do you guarantee leads or a number of calls?
No. Nobody can honestly guarantee calls. We commit to a clear audit, fixes to what holds campaigns back, accounts you own and a monthly report you can check.
Do I own the accounts?
Yes. Google Ads, Local Services Ads, Business Profile, call tracking and your website stay in your name. We use manager access. If you leave, you keep everything.
Is ad spend included in your fee?
No. Our fee (from $750/month) covers the work. Google bills ad spend directly to your card, so you always see what was spent.
Is there a contract?
No long-term contract. Plans are month-to-month with 30 days notice. Campaigns need 60 to 90 days to learn, so judge results after that.
Other trades we work with
See how many calls you are missing
Free 15-minute campaign audit, with a written fix list whether or not you hire us.