SEO
How to Get More Google Reviews the Right Way (FTC and Google Rules Explained)
A compliant review-request process for contractors, with the FTC rule (16 CFR 465), Google no-incentive and no-gating policy explained in plain language.
Digital Marketing Blog
Practical guides on Google Ads, Meta Ads, SEO, websites, reels, tracking and home-service marketing, from the Repvox Digital team.
SEO
On-Page vs Off-Page SEO: What Each One Does and Where to Start
On-page SEO is what you control on your own pages; off-page SEO is the reputation your site earns elsewhere. What each includes, how they work together, and wh…
Analytics
Call Tracking for Contractors: Which Ad Made Your Phone Ring
How HVAC, plumbing and electrical contractors can track which ad, listing or page produced each call, and connect calls to booked jobs.
Google Ads
The 20-Point Contractor Ad Leak Audit for Google Ads, LSA and Business Profile
A 20-point checklist for HVAC, plumbing and electrical contractors to find wasted spend in Google Ads, Local Services Ads and Google Business Profile.
Contractor Marketing
Angi and HomeAdvisor vs Google Local Services Ads: Where Should Contractors Invest?
A direct comparison between shared lead marketplaces like Angi and exclusive Google Local Services Ads for HVAC, plumbing and electrical contractors.
Contractor Marketing
Agency Red Flags: Why Contractors Must Own Their Google Ads Accounts
How marketing agencies trap contractors by holding ad accounts and call data hostage, and the 5-point checklist to secure administrative ownership.
Google Ads
Emergency HVAC and Plumbing PPC: How to Capture Urgent 24/7 Calls Without Wasting Budget
A tactical guide for contractors running 24/7 emergency Google Ads for burst pipes, no heat, and AC breakdowns without draining ad budget on tire kickers.